As tech-savvy consumers, we often look at some key specs while buying a smartphone and one of them happens to be the phone’s RAM size. Here are a few reasons why consumers are now opting for phone models with higher RAM size. There are two kinds of people: those that think less is more, and those that think that more is, in fact, more. Without delving into philosophical musings, smartphone companies now know that consumers are getting smarter.
There was a time when the big launches, celebrities swinging swanky new phones around, and cricketing icons telling you to buy a new smartphone was enough to sway the uninformed consumer. Today, however, we know better; if you ask your friend or a family member about a new smartphone you want to purchase, they would tell you to first read the customer reviews, the specifications, and the USP of the smartphone.
This has led to smartphone OEMs packing more features into their smartphones. As brands compete with each other, either actively through jibes or sly digs directed at each other, or passively through competitive pricing, there is now a need for brands to offer ‘better’ than their rivals.
The consumer habits have also changed significantly; moving from a time when we used phones to text, talk, and chat, to now when we buy smartphones to play games, for photography, and to get our work done, there has indeed been a seismic shift in our behavior. In order to accomplish these tasks, we now opt for smartphones with higher RAM size.
As smartphone users start going after phones with higher RAM sizes, we take a look at the reasons why we now want more RAM in our phones.
We live in a time when the young population has become enamored with mobile gaming. This became prevalent during the lockdown period when people had to find alternative ways to be engaged, and pass the time. The mobile gaming industry is one of the fastest-growing industries in the world, and with India now having more than half a billion smartphone users, the mobile gaming industry is expected to balloon in the next year or two.
Games like PUBG Mobile and Fortnite require smartphones that have better processors and higher RAM size. Furthermore, brands are now designing gaming-centric smartphones at different price points. For instance, Realme Narzo 10, Narzo 10A and Narzo 20 Pro are three of the best mobiles under 15000 INR for gaming, while the Asus ROG Phone III is the best flagship model when it comes to gaming, and is priced above Rs. 50,000. These phones come with decent-to-excellent RAM size, to ensure that the users can switch between different apps while playing games.
With the explosion of social media platforms like Twitter and Instagram, more people are now uploading their work on their social media channels for the world to see. Heavier apps require more processing power, along with more RAM size, so that the apps keep running in the background and no information is lost.
Similar to gaming applications, there are other heavy apps, including photo and video editors, sketch apps, and more, which enable users to use their smartphones for better productivity. While 4GB RAM smartphones are often enough for light to medium gaming, one has to purchase a smartphone with 6GB RAM or 8GB RAM to perform intensive tasks, such as video editing or sketching.
Increasing influence of smartphones
With smartphones becoming prevalent, users are now relying on their pocket-friendly devices more than they’ve done in the past. This has led to smartphones becoming the one-stop solution for anything and everything under the sun. From booking our tickets, to purchasing groceries, and even counting our pulse and heartbeat for medical reasons, we now use smartphones for various purposes.
This inherently implies that we will be stuck with hundreds of apps, some redundant and some important. For this purpose, we require a smartphone with a large RAM size, which ensures that all the apps run smoothly, and the phone does not run out of memory because of the sheer abundance of apps on our smartphones.