The cloud kitchen model has many advantages for restaurants, let’s examine them together. There are many different types of catering opportunities and you need to do your research before deciding which one will best meet your needs. Ghost kitchen, dark kitchen, and virtual kitchen are some other names of cloud kitchen.

Advantages of Cloud Kitchens

Low Risk

This can be good for startups, due to the low down payments required to start your business. Cloud kitchens are worth exploring, especially for smaller businesses like food trucks, home cooks, or even those interested in getting started but have no prior restaurant experience. Cloud kitchens can also be explored as a potential option for traditional restaurants that want to scale but are concerned about high expansion budgets.

Low Operating Costs

For a cloud kitchen, most of the operating costs incurred by traditional restaurants are eliminated. These include renting a larger space, cost of labor, decorating and remodeling costs, etc., which can range from $ 40,000 to $ 150,000 per year. Anyone on a modest budget can start making money with a cloud kitchen concept.

Competitive Price

Another direct advantage of having lower operating costs is that cloud kitchens can use some profit margins to offer much more competitive pricing. Virtual kitchens can price your menus more reasonably because there is no need to invest in the few areas that a traditional catering business would normally do. Cloud kitchens can improve overall customer satisfaction by focusing entirely on two main areas, not just through pricing: food quality and delivery services.

Cheaper Advertising

Because cloud kitchens are just online businesses, the most efficient marketing channels for them are social media. With a smart social media strategy, these restaurants can reach their core audience. The fact that most online ordering services now allow ordering on social media can also benefit them. Email and SMS marketing are other effective channels. They are more profitable than traditional advertisements, such as billboards, and can help reduce costs even further.

As restaurant owners see the benefits of this cloud kitchen system, they are looking for solutions to their existing kitchen how to setup a cloud kitchen questions. For more information about cloud kitchens, you may visit grubtech’s website. To sell your products on different platforms, you will need an application that can be integrated to most of them. Grubtech has Zomato, Deliveroo, Careem now and Talabat integrated cloud kitchen solutions.

What are Cloud Kitchens?

Many new situations have emerged in the developing technology and pandemic process. Existing business styles and forms have changed and given way to a variety of jobs. One of the most affected and changing business models from the pandemic process is the food and beverage industry.

F&B sector, which is constantly changing day by day, has brought with it intensified competition. Costs such as online food delivery, high rent and decreasing profit rates have introduced the food and beverage industry to cloud kitchen.

Cloud kitchen, which started to spread in various countries a few years ago, is also known by different names such as ghost kitchen, virtual kitchen, shadow kitchen, and dark kitchen.

One of the industry where this transformation was most felt was the F&B industy, which was unable to serve outside of takeaway during the pandemic. For these reasons, cloud kitchens have become extremely common and helpful.


What Are Cloud Kitchens?

A few years ago, it started to spread in many countries, especially in USA. It is known by different names such as ghost kitchen, cloud kitchen, virtual kitchen, shadow kitchen, dark kitchen.

Think of it as a restaurant with no shared workspace or store to eat in. Cloud kitchens, also known as virtual kitchens, subvert the perception of traditional dining spaces by removing dining areas and ornate décor. Instead, they serve as large kitchens for restaurants to prepare meals for delivery to customers.

Numerous restaurants can operate in the same ghost kitchen, working in the same facility, or by dividing the space into separate areas. A business model has been developed in which a professional kitchen with different names is shared by various businesses or chefs. This business model, which only offers service as a package service, has gained great popularity with the effect of the pandemic.

Cloud kitchens are centrally licensed commercial food production facilities where one or two to dozens of restaurants rent space to prepare menu items optimized for delivery. A restaurant can operate multiple brands or virtual restaurants, all operating under one roof, or the kitchen can be operated like an incubator shared by different suppliers. Imagine a large warehouse with numerous stations (mini restaurants) with stainless steel prep tables, hood vents, cookers, ovens and sinks, each with its own orders directly from customers.

If you want detail information about multi brand kitchen or how to setup a cloud kitchen you may visit GrubTech web site.


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