Today there is no doubt that marketing is an exciting field right now. The digital revolution has brought rapid change and growth, with massive results that accelerate brand campaigns and connect with their customers. And if we have learned something, it is difficult to predict exactly where we are going.
2019 is in our rearview mirror and we are fastening our seatbelts while roaring. Go to 20. If we are not looking for at least different marketers and shortcuts then we are looking for different constraints and shortcuts for what we are doing, how we do it, and what will be for our customers. That’s why we need to quickly check the state of digital marketing and what’s around the bend.
Here are 7 digital marketing trends to keep your marketing team ready for 2020.
1. Augmented and Virtual Reality
Gartner estimates that by 2022, 70% of enterprises will experiment with immersion technology and 25% will be deployed for production. Virtual reality (VR) makes a lot of noise and captivates everyone with great sci-fi ideas, but from a marketing standpoint, AR can be very applicable. Experts predict that AR will outperform VR in terms of market share. Brands are increasingly using these technologies to enhance customer experience and increase sales.
2. Artificial Intelligence
If you don’t already know this, 2020 could be the year that many people wake up to the dominance of artificial intelligence (AI). It is certain that in the future it will be at the center of global trade and industry – and it is already taking on very simple jobs. For example, Microsoft and Uber use the night scope K5 robot to detect and prevent crime in patrolling parking and large outdoor areas. Robots can read license plates, report doubtful activity, and collect data to report to their owners.
3. Voice Search
Accordingly, Smart Business Daily, Over the past 5 to 10 years, marketers have seen the emergence and convergence of mobile and voice search as an important marketing opportunity. Phones and other personal devices have artificial intelligence-powered personal assistants (Google Assistant, Alexa, Siri, Cortana, etc.) that are improved by machine learning, which can connect users with timely answers to questions. Voice Search offers small companies the opportunity to play in a whole crowded and competitive space.
4. Segmented Data Analysis
Analytics has become the pillar of marketing over the past decade and not change as you move forward. They are important because they help us examine what activities are working and which ones can use a little help. They help you identify the milestones, benchmarks, and goals you need to strive to achieve. In addition, we will change the way we view and interpret data. As technology advances, we’ll be able to access highly fragmented data sets, AI-enabled tics, analytics capabilities, and improved real-time data dashboards. These functions will help brands handle their data easier, faster, and more efficiently for more data effective marketing.
Of course, just chatting with a customer makes chatbox so popular. Chatbots are becoming more advanced and able to handle more complicated requests. We easily thank customers for artificial intelligence (AI) and machine learning capabilities. Importantly, many website owners are using it because of their engagement and trust with their customers.
Interactive marketing customers rely on expressing their preferences so that sellers can generate more relevant marketing messages. Unlike previous outbound marketing, interactive marketing creates two-way communication between the business and customers. Advertising converts a dynamic process that supports customers rather than leading them. When a customer is invited to give feedback, express their personal preferences, or provide demographic information, they provide information that marketers can use to direct their advertising efforts.
7. Influencer Growth
Influencer marketing is a type of SMO engagement (social media marketing). Now days Increasing influencer marketing by visibility Social media channels. The last few years continuously increasing growth rate $1.7 billion industry in 2018, $3 billion in 2019, $4.6 billion in 2019, and $6.5 billion industry 2020.