Today’s marketing world is all about creating better content. It should engage the visitors and encourage them to share it. Without great content, you risk falling behind your competitors. So in order to stand out and succeed going forward, consider these tools that will let you get the best results out of all your campaigns:
Canva is a free web app that lets you quickly create visual content for your brand. The great thing about Canva is that you don’t need to have design skills or coding skills to use it. You can select from a variety of templates and quickly put together assets for any campaign you are running. Whether you have your marketing manager or an intern creating infographics for your social media presence, it is easy for anyone to use. This helps you free up your time to focus on the bigger level aspects of your business and focusing on your core competency.
- Spy Tools
If you want great content ideas, don’t be afraid to spy on competitors. Cyfe is such a tool that lets you do just that. It consolidates data from various sources. You can see what is working for them on Twitter and simply emulate it in seconds.
- Google Alerts
A few years ago, no one in the marketing world would have imagined that they can be alerted any time someone mentions something relevant to their brand or product. However, with Google Alerts this is possible. For free, you can set up an alert that will ping you when someone posts any word or series of words. For instance, if you sell shoes, you can be alerted whenever someone types “anybody know where to get great shoes?” This allows you to follow up with customers almost in real time or simply see trends before they become mainstream.
If you want great ideas for content, it should revolve around what people are thinking in your marketplace. The great thing about Quora is that you can see real problems and questions in your marketplace. Depending on what people are asking, you know there is a potential gap between what they know and what your product can do for them.
You can also make yourself seem like an expert and reinforce your brand by answering questions on the forum. This makes you look good in the eyes of your market. It can take some time to accomplish this, but don’t let that deter you from putting in the effort.
Great content should center around the customer in every aspect. Marketers that understand this will have a lot more success than others. This means everything from getting their attention with a great headline or image all the way to intriguing them with features and benefits they are craving.
One of the best ways to deliver content that is virtually reading the mind of your customers is to search on Amazon for similar products in your marketplace. If you don’t sell physical products, then search for books with titles that are in your market.
Then, look at the reviews. Forget about the five star or one star reviews, and opt to look at the three and four star reviews. These are more likely to be reasonably thought out with constructive criticism.
What you are looking for is complaints. Does the customer say the product is too big, small, or expensive? Is there some information you could write content about that a competing author in your field is not explaining well? Amazon is a treasure trove for this.
When it comes to marketing, nothing is more important than content. You can have the best tricks in the book, but if you don’t deliver with content that is engaging and helpful, you will never win in the long run. So make sure you are using the tools above to help you create lasting content that hooks visitors and helps them in a way that benefits your brand.