Insurance, undoubtedly, is very important in life. However, with so many options available, it can be very confusing to choose the right insurance company. After all it is your hard earned money; and you don’t want it to go into the wrong hands.

It is very important to make an informed decision when it comes to choosing the right insurer. If you don’t want to make the same mistake that others make while choosing an insurance company, here are a few things you will have to watch out for:

Price Tag

Life is something you cannot put a value to; yet you will have to do some amount of number crunching while choosing an insurance company. Using one of the web aggregators like could make your job a lot easier as you will be able to compare the various prices and charges involved in different policies you might be interested in. Nevertheless, make sure you choose a plan that fits into your budget and complements your financial plan.


This is one of the most important things you need to check out while choosing an insurance company. However, this depends totally on what you are looking for. Determine your requirements and find out what kind of coverage you need. For instance, if you are purchasing a health insurance policy, you might want to consider the number of family members you want to include and their healthcare needs. You might have to go through the policy terms in detail to find out what is covered and what is not, before making your decision. Check if you can increase your coverage by paying something extra.

Company History

Almost all insurance companies today advertise their policies extensively. If you aren’t a discerning investor it could be easy to get fooled by these advertisements. This is why you need to check out the history of the insurance company. Find out for how long the company has been in business and what is its claim settlement ratio. In case you are looking for an investment product, make it a point to find out if the performance of the fund has been steady.

Size of the Company

Size matters a lot when it comes to selecting an insurance provider. You will want to take a look at its total assets, its market share, and also its growth ratio with regards to new business premiums. This will give you a fair idea about the financial ability of the company to meet its claims.

Quality of Service

When you are buying insurance you are dealing with real people. You will have to consider their attitude towards you as their potential customer. Check if they are able to answer all your queries satisfactorily. Do they make an attempt to understand your financial needs or are they blindly making their sales pitch? Get your answers before making your decision.

Complaints and Reviews

It might seem unnecessary to find out how many complaints or reviews the company has received. However, this will give you an idea what you are getting into while choosing this company as your insurance provider. Most of these complaints and reviews could be fake and would be generated to sustain competition. Nevertheless, it is not a good idea to ignore them.

It is not exactly easy to choose an insurance company today, considering the plethora of options you are exposed to. The above tips should help put you in the right direction. However, if you find it difficult to choose the best, you can consult a trusted friend or family member who is competent enough to understand your requirements and make this choice for you.