SEO has become such a commonplace in this world that sometimes it is hard not to take it for granted. People get so used to Houston SEO and what can be accomplished with it. Unfortunately, when a person begins to take something for granted, they begin to make mistakes, especially people who are new to the whole SEO world.
The Most Common Mistakes Users Should Steer Clear Of
1) The biggest issue that some users have is they use the wrong keywords. Some users disregard what the search engines are telling them. Search engines divulge their preferences for a reason. They want the user to take their advice seriously. However, there are some users who opt to make use of long-tail keywords.
Certain words are too generic for the search engine to optimize them completely. Words can also be used in the wrong context. Some words mean something different to certain people. Users need to take that into consideration when they are hunting for the right word to use.
Some users fall into the trap of using the wrong words for their promotion.
“It is similar to becoming famous for the wrong thing.”
Tools including Google Adwords, Google Trends, and Keyword Planner are useful tools to help the user accomplish their task.
2) Keyword stuffing is a big no-no, but there are some users who still do it. Everyone is guilty of it to a certain extent. The goal is to optimize the keywords to get the most from your platform. Overstuffing the keywords will cause the opposite to happen.
It is similar to when someone overstuffs the turkey over the holidays. The bird looks good on the outside, but horrible on the inside. The stuffing takes up too much and overshadows the turkey. The goal is to have a balance between the two.
Keyword stuffing will have the same effect. Your platform will look bloated and unbalanced. That will lead to the search engines dropping your platform down in the ranks.
3) The goal is to rank high in the search engines. The last thing a person wants is to have content that is different from the keywords. The keywords need to relate to what the user is talking about. Chuck cannot use keywords that relate to the oath of a president when his article is about a criminal case he tried a few years ago.
4) Users have to be original with their content. Copycatting used to be an excepted form online, but now Google punishes the user.
“We do live in the copycat age, but that is not going to get you anywhere in the ranking. Originality is the only thing that will get someone in the door.”
This approach requires users to use their imagination. There is still a lot of groundwork to cover when it comes to content. The user has to find it.
4) There is no way a person can get by without descriptions or tags. They want to be entertained. They want to see a description and an image or two. Writing a book online is not going to help. Audiences want to see an equal balance.
Those who skip the tags are going to miss out on some audience potential. Make sure the images have something to do with the writing. The two need to connect somehow.