Marketing your small business may not be an easy task. Many business owners think that they will have to spend thousands of dollars each month to advertise their business. This is not true. There are several free advertising sites online that can help you reach to the targeted audience without digging a hole in your pocket. Let’s have a look at some of them:
1. Try using integrated marketing:
There is no single, sure-shot formula to help you get the desired results from marketing. Different types of channels may be used to promote your business to the online world. You can try using various free advertising methods such as blogs, classified ads, social media, online forums, and more to get started with free marketing tactics.
2. Send a second offer to your customers right after they make a purchase:
If your customer has bought an item or service from your online store, you should shoot an email to them immediately to thank them for the purchase and offer a discount on their next purchase. This will tempt the customers to buy more products and services from your store. You can include an expiration date for the special offer so that the customers can act on it sooner.
3. Use email marketing:
Email marketing is known to be an effective and cheaper way to advertise your business. You can reach out to millions of customers in a fraction of seconds. There are many email marketing tools that can help you reach the target audience. You can design a flyer or brochure about your products and services or some special offers and discounts to attract the users.
4. Send newsletters:
Finding new customers can be daunting, but keeping the existing customers is more difficult. Using newsletters can help to retain the existing customers. Gone are the days when business owners had to get flyers printed to reach out to the users. Consider sending an e-mail newsletter to the customers if they have opted for newsletter subscription on your website.
5. Get social:
It can be a good idea to get social and create profiles on social media such as FaceBook, Twitter, and LinkedIn to reach out to the existing and new users. Make sure that you create engaging and interesting content for social media platforms to attract the targeted customers.
Blogging is an age old method to get visits to the website. Industry experts consider blogging to be a great way to increase the number of readers and attract new ones. Make sure that you post relevant content to your blog on a regular basis.
7. Use press releases:
You can post press releases online to make your website rank higher in the search engines and increase the number of visitors to the business site. You can include information about a new website launch, interesting stories, or new updates related to your products and services. There are many free press release submission websites where you can post the press releases and enjoy the benefits.
8. Update your website:
Have a look at your website – is it possible to update your website? Your website is a free advertising tool for your business. Make sure that you keep the content on your site fresh and up-to-date. Great content on your website will make it rank higher in Google and search engines and also pull more visitors to the website.
You cannot rely on one or two methods for free advertising as you do not know which one works for you and which one doesn’t. So, using a mix of several methods can be useful for your business.