There isn’t a company around that doesn’t want their business to grow and expand. However, this can be difficult if you aren’t sure what strategies to put in place to achieve this. Luckily, many of the tips that you can use to achieve this outcome aren’t complicated or hard. They just require actionable steps and follow through. The first step always centers around observation and looking for opportunities that may be currently overlooked.


Test Your Potential Market

In order to be successful in your mission to reach new markets, you will need information about your target audience. Run a few tests to gather as much information as possible. Once you’ve done your homework it’s easy to fine-tune the presentation you plan on using the product or service for. There are many different methods you can use to test the market. Let your budget and the information you are seeking be your guide as to which method you use. However, there are a few common strategies that can be used to derive vital information.


  • Focus Groups
  • Direct Mail
  • Surveys
  • Field Trials
  • Personal Interviews
  • Observation


Repurpose Your Product or Service

Consider other functions or uses your product or service could be good for. During the initial phase of this approach, don’t think about the type of customer you’d like to reach. Focus on your product or service and how it could be repurposed and used differently from the way it’s currently being used. This strategy may help you uncover a new market to pursue.


Make it Easy for Customers to do Business with You

A successful business is always looking for ways to meet the needs of its customers more effectively. This includes potential customers. Make it easy for new customers to do business with you. You don’t always have to offer a discount or free product or service to do this. Often, it doesn’t take much more than making it easy and convenient for a customer to retain your product or service.


However, keep in mind that creating convenience and ease to try to gain a new target market may require quite a bit of cross channel marketing. It will take persistence to reach out using social media, email, and a variety of other digital platforms to engage with customers that fit into the new market you are pursuing.


However, the use of many different digital platforms should increase your chances of gaining access to the customers that represent the new market you are seeking. The effectiveness of this method depends heavily on your ability to track customers and prospects in terms of their actions and movements. This is the area that shines a light on the importance of being able to track the behaviors of both customers and prospects across a variety of different devices in order to gain real insight.


Create a Variety of Different Payment Methods

Once a new customer has found your product or service, lure them in by making it easy and convenient for them to try your product or service for the first time. The best way to do this is by creating as many different payment methods as you can. This will expand your reach and make it easy and convenient for customers that represent the new market to try your product or service.


There are many different ways to expand your company’s reach. Luckily, most don’t require a lot of time or capital. However, it does require that you pay attention to your existing customers and look for ways to make it easy for new customers to find you and easily take advantage of your products and services