There’s no denying that your business sign needs to stand out and be seen by all your customers. After putting so much work in developing your logo and brand vision, you also need to put your investment into signage which will help your statement to be projected to the public in a powerful manner.
But, it needs to be kept in mind that your business will drive away customers if the sign doesn’t look too good or get placed in the wrong position where your customers cannot detect it. The following are some of the major problems that you need to look into when it comes to displaying your signs in the best possible manner, with the help of custom neon signs in Adelaide services.
Common Signage Mistakes To Avoid
1. The Readability Is Poor
One of the major pitfalls that happen with most business owners out there is the poor readability of the signs that are put up by them. The distance at which the sign is seen by the public is the major factor leading to this very problem. For instance, you need to keep your television at a perfect angle and viewing distance, so that you can get the best viewing experience. Similarly, your business sign should also be done in the same manner so that the audience can view it.
Furthermore, another factor that needs to be kept in mind regarding readability is also the backdrop which will remain behind your sign. For example, if your sign has letters in sky-blue colour and the sign is placed with the backdrop of the sky colliding with it, then it may be hard for customers to even read what your sign is saying. The contrasting surroundings with your sign will play a massive factor in uplifting the viewing element of your sign to the best possible manner.
In case you’re using natural backgrounds as backdrops, you need to ensure that you take into account the change in seasons. It will help your business sign evergreen.
2. The Visual Obstacles
The main purpose of putting up a sign is to ensure that your customers (or potential customers) see it. Therefore, you need to put your sign in a place where it will not be obstructed by any obstacles and can be viewed freely. In order to do this, you need to put yourself in the shoes of the viewer and see from the same angle, i.e. point of view. You also need to account for trucks, buildings, trees, plants and the likes.
It will be a good idea to first check with the local municipalities, if possible so that there are no construction plans going on near to the area where you’ve put up your sign. This will ensure that your sign will stay relevant for a long time.
3. Damaging Effect From The Sun
There will be times when you’d see many signs in your locality which have been damaged due to the harmful rays coming from the sun. The graphics and letters start to fade away eventually, thereby giving the sign a perfect retro look which not only looks disgustingly bad but also doesn’t perform any marketing job for your business. Overtime the graphics will continue to fade away, revealing the sign materials underneath it.
When signs are made for outdoor usage by Adelaide sign installers, these signs need to be made with UV-ray resistant paints. Such paints also turn out to be waterproof as well, which can easily hold-up during the monsoon seasons.