When it comes to customer relations, the old saying, ‘out of sight, out of mind’ is just apt. Let’s have a look at some of the reasons that prove every marketing strategy can benefit with the help of promotional gifts as part of the overall campaign.
Create lasting awareness
According to research, around one-third of people remember the name and details of a company that provided them with a promotional gift. An excellent promotional gift, for example, promotional bags should become an ongoing reminder of your brand, every day when it is brought in use. Proper use of them can lead to customer loyalty and even improved customer relations that create an immediate appreciation and gratitude that results in a positive connection.
There become high chances of getting new clients, if you also include your contact details on a promotional product, as this way you become quite easy to get in touch with. It is a great option for a long-term business card.
Access to valuable advertising space
Most of the people are in office for a minimum duration of 8 hours a day, and a majority of them sit at one place, their desk during that period. If your current or prospective client is using your promotional products in the office, you have successfully secured the most valuable advertising space in the world, right on their office desk! A well-selected promotional gift can become a permanent billboard of your brand and your message within an office.
Add personal value to your general marketing message
If you know your customer base and you are aware of what makes them tick, you can add a personal dimension to your general marketing message. An excellent promotional gift can help you localise and customise your brand message. By making use of an exciting promotional product and adding an appealing logo or design you can increase the perceived value and desirability of the product to a particular audience.
For example, if your promotional gift is perceived as ‘cool’, not only will people be more likely to keep it and use it, they may even collect it if it is available in variety. Giving a compelling, branded product can be an excellent method of creating brand awareness, as well as adding personal appeal for your market segment.
Leverage the perceived cost value of a gift
An ordinary person has no idea about the cost of producing promotional products. They are more likely to overestimate the cost as their assumptions are based on the perceived purchase cost of only one product, not many. Being a marketer, you can take benefit of this perception by bulk-purchasing your promotional products for considerably less cost than their retail value, but the perceived value to the recipient will be much higher.
This is particularly useful while you are offering premium promotional products because the person who is receiving it will assume that they have been given quite a good present and will want to use it. When a product is bundled with a complimentary piece of merchandise, the total apparent value of the overall package is increased substantially beyond that of the cost of the original product.
Promotional gifts can be offered not only to customers but also to employees in order to thank them for their good performance or to motivate them to perform with the reward being some gift. You have also got the option of thinking of creating an awards program that best-suits your work-culture, employees and your corporate goals.
These were some of the reasons that prove every marketing strategy can benefit with the help of promotional gifts. Hope you find this article interesting and helpful.