Since its relatively recent advent, ecommerce has become an absolutely colossal niche that isn’t showing any signs of slowing down. Like many, you might want to catch the momentum of this wave, and get your business idea off the ground. There are a lot of things that go into a successful ecommerce business, but your website is inevitably going to be at the core of it. If you’re trying to build a successful ecommerce site, here are some of the most important factors you need to consider.
We’ll start with the basics; your platform and theme. Your choice of platform is going to be the first big decision you’re going to have to make, and you may feel a little spoilt for choice. Different platforms all have various advantages and disadvantages, but if I had to recommend a good all-rounder, it would be WordPress. This platform has been piling on features and customisation like there’s no tomorrow, and countless successful ecommerce operations use it as their platform. The theme you choose is also very important. The aesthetic appeal of your site can bring customers in or chase them away. It needs to be modern, attractive, and support a user-friendly UX. It’s usually a pretty safe bet to buy a premium theme from your platform, or go even further by hiring a professional web design agency like CandidSky.
Another important factor you need to think about is the security of your transactions. Your ecommerce website is going to be processing a lot of sensitive information, including credit card data and customer’s home addresses. If a potential customer makes it all the way to the checkout and sees that you’re not providing ample security, they’ll bounce right off to one of your competitor’s sites. Even if this doesn’t happen, if you have a major security breach in your business and people’s identities get stolen, you could end up with a full-scale PR disaster on your hands. Make sure you’re getting a hold of all the relevant SSL certifications so that you can show your customers that their information is in safe hands. This can be costly, but it will always prove to be a good investment. At the very last, you should look into buying a basic certificate from vendors such as Servertastic.
Finally, make sure you have transparent terms and conditions for your shipping and promotions. Because people can buy from ecommerce stores from anywhere in the world, it’ important to make sure that your goods get where they’re going in time. If you lead your customer base to believe your shipping is much faster than it is, then your reputation could be damaged irreparably. Furthermore, if you’re going to charge for shipping, you need to make sure that this is stated in clear, transparent terms and conditions. Aside from that, if you’re planning to run any promotions and release voucher codes, make sure that they’re all working smoothly with your checkout, and that you have relevant T’s and C’s tied to them. Having a massive discount snatched from under your nose certainly doesn’t feel nice!