Video wall technology is quite impactful in getting customers to know about your business. It is a unique interactive tool that builds brand awareness, increases brand loyalty, and increases market share and revenues.
As a display option, they are dynamic and versatile because they can fit in vast spaces such as stadiums or smaller rooms such as a store. Here are the top three reasons why you should consider using this technology to elevate your business.
Structure Your Brand Information
Consistent and visible brands get potential customers’ attention and keep it. In a competitive business world, customers have become more discerning about what they want, and providing quick and interactive information is one of the ways to keep your customers happy.
Having videos in this form allows you to give any FAQs that are helpful for customers who use or are interested in your products. There are display technologies that allow your customers to interactively respond to the information you provide by having social media empowered walls.
Non-interactive ways of sharing information are also effective. In this case, you can share brand messages and campaign messages for the customers’ knowledge. Either way, you are consistent in your messaging so that the customer knows what is happening in the business, which leads to brand loyalty.
Another way is that this technology allows you to have marketing information in the background without being obvious. When using interactive walls, they are viewed as a helpful tool rather than an obvious marketing strategy.
Because the messaging is organically shared on screens while people walk around the store, it is seen as less intrusive than using other forms of advertising and marketing that are obvious. This results in a better response to the messages being passed, leading to increased uptake of the products.
Increase Engagement with Customers
Marketing information that is personalized leads to better responses from customers. This is because people respond better when they feel seen. With video wall technology, options such as where customers can ask about a product and answer, give feedback, and the feedback is noted leads to better sales conversions.
This is also a way to gather feedback about your products and your customers’ needs to improve their experiences for a business owner. It allows you to respond with better brand marketing and marketing offers that lead to increased loyalty from your customers and lead to new customers.
According to the Indiana University Advanced Lab, video wall technology stimulates collaboration between the business and the customer by immersing many users at one go, in the experience of looking at the same images at the same time. This can also lead to organic marketing opportunities with customers discussing your products and creating a buzz that generates more interest in your business. This will lead to better sales conversions.
It Requires Little Maintenance
Video wall technology requires minor maintenance compared to other similar products such as projectors. Once installed, it will need very little periodic maintenance, which will often be replacing LED bulbs. These bulbs last for a long time, making it convenient and cheaper to have them over time.
However, the important thing is to have video walls installed by a professional firm that will do a good job. They are also easier to use and give you a wide variety of features that allows your messaging and branding materials to be up to date and relevant to your key target markets. There are different types of technology, such as LCD technology which is affordable and has high-resolution display walls for the videos. These LED-based walls are energy efficient and are popular for curved walls and 4K video wall technology with an interactive touchscreen wall.
Investing in this form of technology for your business is a plus because it will allow you to interact with your customers. It will work with any business because it increases your reach and ability to market your business innovatively.
As technology becomes savvier and businesses use it to cater better to their customers, this technology is one of the best options available. To make the right decision, consider what kind of walls will work best for your business, your budget, and what your needs are.