As a website grows, it builds up a reputation over time, which is reflected in its search engine ranking. Regardless of whether you are using Shared Hosting or Dedicated Hosting, your SEO relies on a number of different factors such as optimizations.
Sometimes you may find it necessary to change your web hosting service to get better hosting plans, service and performance. If you have to switch hosts for whatever reason, you might lose your search engine ranking in the process if you’re not careful. It takes a long time to build up your website’s SEO and a small mistake could cost you years of work.
Your choice of hosting partner does not make any difference to your users unless it is unreliable. But if the migration process goes wrong it could affect your site’s performance and availability, impacting its reliability, reputation and traffic.
Linux Hosting is known to offer fast and stable performance. remember, the choice of your hosting platform will have a direct bearing on your SEO efforts. So, be sure to choose an SEO-friendly Linux Web Hosting provider.
Here’s how you can switch web hosts without affecting your SEO.
1. Upgrade to high-performance servers
If you are migrating your website for performance, you might as well upgrade to a high-performance server. Search engines consider your server speed as one of the ranking factors. A fast server also increases page load speed and decreases the bounce rate, more good news for SEO. So, a fast hosting server will ensure that your website does not lose SEO points because of server speed.
2. Don’t forget the keywords
While migrating your website, the stuff that’s not visible at the front end is the most crucial for your SEO. When you’re moving your website files to the new server, make sure you don’t leave behind the SEO related stuff. Keywords, image alt tags and metadata, all play a part in ensuring that your website is always SEO-ready. A single file left behind can wreak havoc with your search engine optimization efforts.
3. Be quick with the transfer
When you are switching web hosts, it is like unplugging your phone charger from one point and re-plugging it into another while you’re on a call. The time between unplugging and re-plugging is crucial since your website goes offline for the duration. If your site remains inaccessible for too long, it will constitute downtime and affect your site traffic and its SEO. Ensure that your new host is ready to deploy quickly.
4. Add redirects to be sure
The time immediately after the switch could be chaotic. If any of your web pages get lost during the move, it will result in broken links on the website. Use 301 redirects to avoid page errors. A 301 redirect tells search engine crawlers that the page has moved. If a page was ranking well on the old site, a redirect will help preserve its ranking.
5. Don’t forget domain-related SEO factors
Be sure to associate your domain name with the new IP address at all the appropriate places. But it is not a worry as it is handled by the hosting provider.
Take care of these things and you can switch web hosts without affecting your SEO.