Social media marketing deals with a range of social networks such as YouTube, Tumblr, Instagram, Pinterest, LinkedIn, Twitter and Facebook. Social media strategies help to develop value for your brand on a long-term basis.

They go beyond posting as everything is done with a particular tactic in mind. Success in social media comes through various combinations, like social advertising and an organic approach to social media marketing.

Organic Marketing

Organic social strategies are useful for building a community of brand influencers, engaging your audience, communicating and connecting with them directly. Social media marketing consists of aspects such as hashtag outreach, posting regularly, creating content and optimizing channels. Establishing a strong foundation for social media requires a detailed analysis.

Aspects of Social Media Marketing

Businesses are different and working with digital marketing professionals enables you to put customized packages together to fit your budget and specific needs.

Social Responding and Tracking

  • Responding as the business.
  • Monitoring trends and general topics.
  • Monitoring social profiles.

User Generated Content

  • Fan contests.
  • Loyalty programs for customers.
  • Branded hashtags.

Promotions and Contests

  • Hashtag campaigns.
  • Video and photo contests.
  • Giveaways and sweepstakes.

SEO and Small Business

The internet continues to grow and when Google initially provided a publication that explained the steps that are taken to determine ranking in search results, the web consisted of trillions of pages. Along with the growth of the web, competition grows and the top spots that are placed on the first page of search results are limited. This number has remained constant since the advent of social engines. When more and more content is produced to compete for a few top spots, it can become harder to achieve the desired results. This also means that delaying search engine optimization places you at a risk of falling behind. There are different things you can do to boost the performance of your search engine optimization.

Investing in Optimization

Over the years a small percentage of small businesses have been willing to invest actively in SEO with the vast majority failing to do so. It is important to begin optimizing and prioritizing SEO. The first step may seem hard but failing to start means that you will continue to lapse and fall further behind.

Getting Professional Guidance

SEO is dynamic, far-reaching and complex. Although there are many do-it-yourself tutorials and tips for SEO that are readily accessible on the web, it is available to avoid going down this path. Many small businesses often lack the brand recognition, raw talent, economies of scale, purchasing power and capital that large businesses have. The demands for your limited amount of time are already high.

Understanding the Basics

SEO is long-term concept as well as an ongoing investment. Since SEO is regarded as an investment, it needs to be approached the way you would when purchasing any other items such as a business, your education, a car or a house. Do your research and determine the right investment for your specific situation and take the necessary steps to earn it.

Business owners need to be willing to educate themselves as much as possible about SEO. This does not mean that you are expected to learn how to differentiate between technical terms or become a technical expert.

However, you need to become familiar with how websites are ranked by search engines and how links, content and usability affect results. You should develop the ability to realize when you are being given bad advice. Click here for more about hacked websites.

Getting Useful Advice

Each business is different and the most ideal strategy and approach for optimizing your site will be specific to your business. There are many SEO companies, including those that do not adhere to industry-sanctioned and search engine endorsed best practices.

In order to improve your chances of achieving SEO success and making the right choices when hiring, you need to ensure that you are getting useful advice and services from professionals. This can help to prevent you from paying large sums of money while losing rankings or without positive results. Low quality websites cannot expect to rank well on search engines.


Committing to Quality

Search engines reward sites that provide high quality content to visitors. The changes made in rankings are aimed at the goal of helping searchers locate website that fulfill their need for information and provide a good user experience. Major search engines want reputable entities to make worthwhile sites for users rather than just focusing on algorithms.

  • Search engines like Google have defined quality and how high quality content is considered. Although they have taken steps to provide extremely helpful and detailed information, they are lengthy and consuming them requires time. This is another reason to seek the professional advice of an experienced SEO specialist.
  • Fluff content that is unhelpful, duplicate, inaccurate, non-specific and generic does not provide compounding or lasting value over time and offers a low return on investment. This is because this type of content is not worthy of being mentioned online, shareable or memorable.
  • High quality content earns exposure, links and repeat visits, which are all key components of online success.
  • Understand and seek out customer’s concerns, publish content that showcases expertise, understanding and empathy and you will eventually earn a reputation for quality and people’s trust. You will evolve into a reliable resource for your online visitors and in turn, they will be willing to advocate for you.

Setting Realistic Goals

  • Rather than expecting instant results, expect an improvement according to the investment that you are ready to put in. The amount of investment will vary among different businesses.
  • Like any other form of reputation building or marketing, SEO is an ongoing process. It involves both minor and major details that add up as time goes on. You have to provide value, get found and commit on long-term basis. Doing this will help you outrank your competitors eventually and convert site visitors into paying, loyal customers.


While some people may think social and SEO are not related, the reality is that effective social media marketing directs consumers to a site, while good SEO enables consumers to find the site and remain engaged with it. Social media for search engine optimization can be leveraged in various ways, including getting the right followers, external link building and building your brand.