Ever since the use of digital media became a full-fledged phenomenon, blogging has emerged as a go-to career pursuit of many people across the globe. And why shouldn’t it be? Anyone who has a flair for playing with words gets a chance to explore more of their artistic side by writing about anything under the sun. It all depends on what niche they are passionate about. Be it technology, arts, politics or any other discipline, people today seem to be blogging in huge volumes.
But there’s a catch. Just like any other profession, your blogging business will involve some degree of risk. Imagine a situation where you blog about a topic—something that’s beyond the conventions of your client’s niche and it hurts public sentiments. Worse, your client for whom suffers a financial damage or some sort of loss because of your negligence. As a professional, you will be held liable for such damages or losses.
To seek compensation for the loss, your client or even a member of the public may decide to settle it in court by means of a lawsuit. Believe it or not, getting embroiled in a lawsuit, especially in a country like Australia, can prove to be a huge financial drain. You will have to draw into your personal finances or assets to pay the hefty legal fees or compensation costs. Not to forget, you stand a chance of suffering irreparable reputational damage as a professional.
When such instances occur, you cannot avoid the repercussions. To protect yourself against huge financial losses and compensation burden, you need a professional indemnity insurance for authors. You can find more information on this type of insurance by clicking on BizCover.
However, the presence of these risks should not hold you back from starting to blog. If you are interested, then you should definitely check out the tips below:
1. Select your niche
As a blogger, you have the option to blog about practically anything you wish to. But if you want to make money out of your blog and maintain your interest level, you should certainly choose a niche you are most interested in. Some passionate writers may go for technology blogs, reviewing new gadgets and software, while others may go for travel, writing about different places and their travel experiences. Similarly, there will certainly be a niche that attracts you the most.
2. Choose a blogging platform
There are innumerable platforms out there in the online space that allow fledgling bloggers to publish their blogs. Once you select your niche, you should register yourself in one of these platforms. Take WordPress for example. It’s considered the best platform for bloggers because it provides a range of options from plugins to add-ons to design layouts. Blogger and Tumblr are two other blogging platform options you can choose from.
3. Choose a blog name and domain name
Once you select a blogging platform, you will have to decide on the name of your blog. This will completely depend on the niche you are choosing to blog about. Choose a blog name that clearly reflects your theme and gives your audience an idea of what your blog is all about. After you name your blog, the next step is to get a domain name for your blog. It’s important to get a domain name that’s search engine friendly, meaning it should be identifiable to Google, Yahoo and Bing. Since you are in Australia, you can get an extension like – .co.au, or .com, or .org—all depending on the nature of your blog.
4. Start writing, publishing and promoting
Last but not least, you need to start writing your blog. Depending on the niche you choose, you should be able to have enough information at hand. For example, you are starting a travel blog. In this case, you will have to have enough travel experiences to put up unique and new blog posts. So, it’s recommended that you always choose a niche that interests you the most. You shouldn’t run out of topics lest your blog becomes valueless for your readers. Once you publish your posts, you should also promote your blog. Social media networks, such as Facebook, Twitter, Instagram and LinkedIn, are great ways to get eyeballs for your blog. Each time you publish a new blog post, make sure you share it on your social media profile. This will surely make your blog known to the world.
The above are four quick steps or tips to follow if you wish to start blogging as a profession. Believe it or not, it’s very much in demand these days because people are looking for information on a variety of topics. Once you gain a particular number of followers, you can start featuring ads or get shared by other people, something that will start giving you a steady stream of income.