No matter how quickly we are shifting our focus to digital marketing, print collaterals are still super significant for every single business out there. It’s perfectly fine that you are devoting all your attention to embracing digital marketing. But you also need to understand that you can’t survive without print collaterals.
There is no doubt that every business is moving online these days, and it’s essential to beat the cut-throat competition that business owners face. But the one mistake they are making is they are underestimating the significance of print collaterals in marketing their products and services. It should not happen. Over the years, several studies have claimed that print collaterals are significant.
Believe it or not, but customers always trust print ads or any marketing collateral that they can hold in their hands.
According to a survey by MarketingSherpa, “82 percent of U.S. internet users trust print ads when making a purchase decision, more than any other medium.”
So as a business, if you have been underestimating the significance of investing in printing and design services, you shouldn’t do that anymore. Opt for printing services if you want to grow your business further. Believe it or not, but you will pat your back one day for embracing print collaterals.
Here are the print collaterals that you must have even in today’s rapidly evolving digital landscape.
Brochures are, without a doubt, highly essential print marketing collaterals, that help you promote your products and services. Since people can hold them, they feel more related, which allow them to engage with them in a better way. On the other hand, if you talk about an online marketing ad, people get distracted fast. There could be several reasons for that, but what matters to you is to understand that, that’s true.
So invest in brochures if you want people to consume the information that you want to pass on. And the best part is that they are not that heavy, people can keep them in their handbags and can travel with them anywhere. So for example, someone visited your office, and you handed them over your brochure, they can read it while commuting back to their home. Or while waiting for their flight at the airport.
If you manage to offer them to more and more people, you will surely experience better customer engagement, which is extremely good for your business.
Even if you have a captivating website, you should not ignore the significance of having business cards. They are too significant for any business. A physical meeting with a client can be more effective if you share your business card with them. However, in the absence of this activity, you might not get the kind of results you were thinking about to receive.
What happens is, when you share your business card, the client in question will surely look at it once. And when they do so, it ends up triggering a quest for further engagement; you get concrete results.
So if you haven’t been investing in business cards yet, thinking that they are of no use, do that now. You won’t be disappointed with this decision. You will be happy with it because of the kind of customer engagement that you will see.
If you are into an online business, but you also have a physical store where you sell your products, then you must invest in catalogs.
When a customer arrives at your store, you can show them the catalog, and let them decide what they want from it. It will save both your and your customer’s time. Isn’t that great! Of course, it is.
A form of paper advertisement, flyers also play a vital role in marketing your products and services. Designed for distributing to a wide range of people, you can send them through newspapers or hand them out individually at public places like malls and railway stations.
Businesses should also create their personalized calendars. They give a more sophisticated feel, and you can also hand them over to your clients if you like. Otherwise, when someone arrives at your office, and they see a personalized calendar at your desk, it gives them a nice feel. It helps in enhancing the image of your business.
Apart from that, you can also invest in booklets, notebooks, and postcards, etc., to enhance the outcome of your marketing efforts.