Social media is a great source for engaging website traffic and helps in improving the online marketing campaign of businesses regardless of their size. However, according to an online survey, it was found that online marketers face two main problems while promoting their business on social media. Firstly, they are unable to get their posts visible in front of every user that falls in the list of their target audience. Secondly, they fail in engaging, as well as, increasing their audience reach with the help of organic posts. As per reports, it was revealed that the organic searches on the social media platform are reducing in number day by day and businesses are finding the advertising system on social media quite useful.
Here are some of the tips that will help you in increasing your website traffic by using advertising on social media platforms:
Stick to Top Platforms
Speaking of top social media platforms, Facebook, Twitter, Instagram, and LinkedIn dominate the world of social media marketing. That being said, there is no point in creating your business account on each and every platform that offers paid advertising services. Be patient with the existing social media channels and optimize your content for paid ads properly. For instance, if you are a small business owner who cannot afford to spend too much on ads on different platforms, Instagram paid promotion seems to be the go-to choice. You can also pay for the services offered by reliable services and buy real Instagram likes to increase the reach of your post.
Create a Great and Appealing Ad
As soon as you are done paying for the advertisement, it is time to optimize your content that you want to promote all over the channel. While designing the ad content, make sure that the title or headline is catchy and does not exceed more than 25 characters. Be mindful that this will be the text that will drive people to your website, so make it worth clicking. After that, give strong and compelling reasons or call-to-action in your descriptive text part of the paid content. This one should be limited to 75 to 90 characters. Finally, insert visuals since they are attention-grabbing and are more likely to be clicked by the user.
Insert the Link
There will be no lead generation and conversions if you fail to put the link in your paid ads. This link is basically your website’s URL, as the main motive is to drive traffic to your site with the help of social media paid advertising. Make sure that you have linked your website to the paid ad in order to receive more traffic.
Examine the Metric
Last, but not the least, when you are done promoting your brand on social media with the help of paid advertising, make certain that you use Google Analytics for measuring the success of your investment. Consider the conversion rates of each paid ad and see the rise in the click-through rates.
Paid advertising definitely has an upper hand over organic traffic, however, do not completely overlook it and give your efforts in creating organic posts. The perfect amalgamation of promotional ads and general posts on social media will help you bring the maximum number of users to your website.