Every small business owner needs to know how to heighten their profile. This will be an absolute must if you want to ensure your long-term survival. One of the best ways to do so is to make the most of social media. Here are 8 of the best ways that you can grow and expand your business with this platform.

1. Add Fresh Video Content to Your Page
There are plenty of ways that you can freshen up the content on your various social media pages. One of the very best things that you can do is to add some video platform content. You can host the content on the platform of your choice and then draw attention to it by featuring it on social media pages.

2. Create Some Special Behind the Scenes Posts
Do your viewers ever wonder who the people are who actually run your business? Now is the time to create some special “behind the scenes” posts that put the spotlight on yourself and a few of your team members. This can be a great way to humanize your image while also giving yourself a fresh new source of publicity.

3. Run a Contest to Stir Up Interest
Have you got a few gadgets sitting on your shelves doing nothing but picking up dust? Now is the time for you to think of a way to get rid of them. Why not run a contest and give them away to a lucky winner? It’s a great way to stir up interest while also letting you pose as a benefactor to your faithful followers.

4. Make Use of the Very Best SEO Content
One of the most crucial things that you can do to grow your presence on social media is to make the best use of SEO content. You need to have content that is full of the very same keywords that your followers are using to search with. The more you can match on a consistent basis, the more clicks your content will get.

5. You Can Borrow Ideas From Your Rivals
You should never feel the need to come up with every single new idea for your content all on your own. The truth of the matter is you can easily find fresh inspiration straight from your rivals on the web. It’s not a sin to borrow a few content ideas from the people who are doing exactly what you need to be doing to succeed.

6. Create Posts to Advertise Your New Items
Another very important and influential way to grow your social media presence will be to create posts to highlight your new items. If you have some top-level goods that are proven winners, the time to feature them is now. Create a series of posts that let viewers know what you have for them and why they need it.

7. Put the Public Spotlight on Customer Testimonials
Testimonials from your followers are a grade-A source of inspiration for new content. They are also some of the strongest posts that you can make on all of your various social media pages. These raw and unsolicited bits of feedback can promote your business in a way that is far more authentic than your own content.

8. Don’t Be Afraid to Go Off-Topic
One of the biggest taboos that business owners seem to have is making any kind of post that goes off-topic. But this should not be a major source of fear. It’s true that you don’t want to post anything political or too divisive. But you can post your reaction to your favorite team winning. It’s a great way to humanize your public image.

The Time to Raise Your Profile is Now
It will be up to you to do all that you can to raise your profile on the web. Doing so will be the best way to establish and maintain your brand. Making use of social media will give you the means to grow your following. The goal should always be to create a buzz on the web that turns you into a well-known name.

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