Are you looking for new ways to get people interested in your real estate agency? Cultivating and renewing the public’s interest is a crucial component of your continuing success. In this article, we’ll give you 5 great ways to keep your real estate agency on the minds of your local viewers.
Step One: Make Sure Your Website is Fully Optimized
The first thing you need to advertise your practice with will be a fully responsive site on the web. Your site should be optimized for quick and easy navigation. Every element should be checked to ensure that it can be accessed fully in a short amount of time. The easier it is to access and view your site, the more visits you will get.
Beyond that, your site needs to be fully SEO optimized with an eye toward local SEO. You can use the web to find these keywords. Once you have them, sprinkle them lightly throughout all of your content on your website and social media pages. You can use SEO to help create the kind of content that will interest you, customers. For instance, you can include blog articles that answer questions like how to get a mortgage, how to move safely, or how to calculate the downpayment needed to buy a new house. By focusing on incorporating keywords and content that will interest you, customers, you will gain their interest and engagement on your website. This will be the best way to keep your content at the top of local search engine results.
Step Two: You’ll Need an Effective E-Newsletter
One of the best things you can do is offer your followers a weekly or monthly e-newsletter. This will be the place where you keep them up to date on all of the latest news and events connected with your practice. You can also use it to share tips on home buying and selling and a thousand other topics of interest.
A real estate newsletter subscription keeps you in touch with your followers. This very much includes past customers. Sending them a frequent update in the form of a handy e-newsletter will keep your name fresh in their memory. It may even lead to another chance to sell them a property in the very near future.
Step Three: Make Use of Social Media Pages
Social media advertising is the key to getting more people to be aware of your real estate practice. The more presence you have on sites like Facebook, Twitter, Instagram, and the like, the better. This will be the place where you can interact directly with customers or people who are interested in becoming your clients.
You can list your properties on sites like Zillow in order to post pictures, specs, and the best features of each property. Once you have your listing up, you can then head over to sites like Instagram and Facebook to let people know about them. You can also use your social media page to answer any questions or comments you may get.
Step Four: Make Use of Video Upload Pages
It’s also an excellent idea to make the fullest use of video upload pages such as Vimeo, Daily Motion, and YouTube. A picture is worth a thousand words and a video even more so.
You can give your followers an instant video tour of all of the properties that you have for sale. A video is a great way to show off all of the top features of your property. It can give your viewers an instant appreciation of what it would be like for them to live there.
Step Five: Advertise on Google My Business and Similar Locations
Another great way of creating local interest in your real estate agency is to make use of Google My Business and similar sites. This will give you instant access to people who are looking for real estate agents to sell them properties in your local area.
You can use your listing to include all of your contact info as well as a short capsule bio of yourself and your agency. Your listing will give visitors to the site an instant appreciation of who you are and what you can do to help them find the perfect property.
The Time to Create Consumer Interest in Your Agency is Now
The time for you to maximize your marketing presence on the world wide web is now. Following these handy tips will help you get people interested in your real estate agency. Once you have created this interest, you can use these steps to help maintain a continuing loyalty among your followers.