Business events are never easy to plan and host. And for small enterprises, the task is even tougher as the lack of resources can often come in the way. But if a business wants its event to become memorable, some effort needs to go into planning and then in execution. Everything has to be chalked out before the big day arrives so that the event moves ahead as planned. With so much to gain from an event and with high returns in sight, messing things up is the last thing you should do with your event.

Here are some tips for planning a memorable small business event –

1. Know the Purpose of Your Event – Organizing an event can get lot easier when you know the objective behind it. If you’re not sure about the goal and purpose to achieve from all your efforts, how can you expect the event to succeed in true sense? Whether you want to launch a new product or aim to attract investors or seek a partner for promotion, a clear purpose will make things progress smoothly to fetch desired results.

2. Identify the Guests – Planning an event is as important as knowing who to invite to the occasion. When you know the number of people likely to grace the event, this will give a clear idea about the arrangements to have. If the right audience is not identified, all the purpose of hosting the event would be lost. After all, you want the event message to reach to the audience you intend so that the rewards are always on the expected lines.

3. Get the location and catering right – The choice of location can make or break the fortune of any event. Whether you want indoor or outdoor arrangement, make sure the location is not only easily accessible but has all the amenities guests would vouch for. Similarly, you need to be sure about the foods, snacks, drinks and beverages and plan them accordingly to avoid overspending or to get left with disappointed guests.

4. Choose the right time or date – The date of your event should be such that it feels convenient to everybody. If guests are not comfortable with the date and timing, how can you expect their presence? Since public holidays and weekends may cost more in hosting an event, it’s always better to zero in on a date that works for most, if not for everyone. If the guests have a reason to show up, it will have a positive impact on your event.

5. Create the buzz – More the buzz about your event the better. If people, other than your employees or business partners, are swayed by the hype created around the event, it means your job is done. Apart from leveraging social networks, you can also invite one or two local reporters to cover the event and publish all the news in the daily. This is how event management takes place and ensure amazing results for all your effort and planning.