If you’re expanding or starting a new business, you may be wondering how on earth to boost your business profile. It can be a daunting time, but these five simple tips will help to make the process a little less traumatic.

1. Lay the foundations

Before you start planning, do some research. Think about your target market and consider different ways of marketing your product or service. Get some advice from experts and search around for quotes to get a good deal. Do some market research and see how other businesses are attracting attention. Think about logistics and get your finances in order. Once you have the basics in place, you can start promoting your business and boosting that profile.

2. Create a good first impression

It’s essential to leave consumers with a positive first impression. You can do this in various ways. Provide an efficient and professional service from day one. Ensure that all staff members are polite and courteous. Make sure vehicles that carry your business name are well-maintained and clean. Create a welcoming atmosphere in the office and take time to carry out any repairs or refurbishment work. Look for tips on how to clean graffiti off your building and give the external walls a lick of paint. Add a smart looking sign and place some pot plants in the entrance hall.

Work on your branding and create a design, which is relevant and visually attractive. You can then use the logo and a strapline across all marketing campaigns.

3. Reach out

The key to success in business is often to reach out to as many people as possible. The Internet and communications technology have made it easier than ever before to connect with consumers. Consider using various platforms to market your business, including social media and SMS marketing. Drop leaflets through doors, use local newspapers and get people talking about the new company in town.

4. Offer incentives

Incentives draw new customers in and encourage existing clients to stay with you. Promote special offers and discounts and run a loyalty reward programme. Saving money is appealing to consumers, and it can make your business stand out from others in the area. Offering discounts for recommending a friend is an effective way of drumming up business.


5. Be unique

In many industries, there is fierce competition for business, so it’s essential to make your firm the most appealing. Don’t be afraid to be different and think outside the box. Create a unique selling point and offer something that nobody else does. Go above and beyond to provide the best service possible. Utilise client feedback to facilitate continual improvement. Keep your website and social marketing campaigns up to date and stay in touch with your clients.

Launching a business is scary, but also exciting. Follow these five steps to help eliminate any stress and ensure a firm foundation on which to build in the future. Be original, put the customer first and always aim to improve. Good luck!