Who knows why anyone buys anything? Well, we do. Or at least, we know what will make them stop before they commit to a purchase. Or, what will make them think twice before buying from the same company a second time. You need to pay attention these factors if you’re a business owner. They could be the difference between your business rising to the top of the food chain and being eaten by the competition. If customers don’t buy from you, we guarantee, they will buy from someone else. At that point, you’ve lost a customer, and word will quickly spread. You’ll pick up a bad reputation for not providing what customers want. When this happens, it’s very difficult to recover.
Here are some of the things that customers always consider before they buy.
Is It The Cheapest Price?
There are people that will travel miles and miles away from the motorway to get the lowest price on petrol. They don’t see the irony that they’re paying what they save in that added distance. They just want the lowest price, and there are plenty of consumers with this mindset. If they look for a toy for their child, they’ll check online for the cheapest deal. That deal could be a town away, and they’ll still travel to get it. Or, on a brighter note, they might buy from a company that they’ve never bought from before. Price is always going to be a top concern for the customer. They want to make sure they’re getting the best deal, spending their hard earned cash.
As a business owner, you need to think about how to achieve this low price. The best way is to improve the efficiency of your business model. Doing this, you can decrease your costs and then you’ll be able to afford to reduce your prices. You’ll also see increased profits because more people will be buying your products. One of the easiest ways to reduce costs is to check energy usage. Make sure that you’re getting the best rates for energy on the market. If you’re not, do consider switching to a more affordable company.
Does It Look Like The Best?
Pay attention here, because it’s not how things are, it’s how they appear. Shoppers are superficial. They want things that look good. That’s why style often wins out over substance on the market. It’s also why branding is so important. You have to understand that as soon as customers see your business, they are making snap judgements about the company. They might have opened your website on their phone. Unfortunately, you don’t have a mobile responsive design. Due to this, your business looks as though it is out of date. A customer might also assume that a business site without a responsive design is ineffective. You have to remember, that they are not thinking in these terms. They’ll click on, find it doesn’t work and click right back off again. They won’t waste time trying to figure out if it’s your fault.
The first impression is crucial. If you don’t win here, then you have already failed to secure the sale. This is why business owners often spend a fortune on marketing for their company. More specifically, they invest a lot of time and funds into web design. They know this is the first impression customers are going to get of their business. Of course, it’s not the only impression that customers are going to receive of your business.
Are Employees Smart, Friendly, And Helpful?
Do you want to know the fastest way to lose a customer? Put them on the phone with an employee who has no idea what they’re doing. We guarantee that customer will never use your business again. Why would they? You don’t even have the staff to help them with the simplest issues. All they wanted was a refund for a product that never arrived. Or, an explanation of why a product is not in stock and what can be done about it. It doesn’t matter what your customer asks you have to provide them with an answer because they always expect one. The best example of this can be found in Disney World.
In Disney World, employees are instructed to respond to answer any questions customers ask, no matter what it is. This means if a customer asks whether an employee can stop it raining, they have to respond. They have to be polite as well which means no sarcasm. Believe it or not, this is the type of practice that you should be employing in your business. The worst thing you can do to a customer is ignore them. They won’t just never shop at your business. They’ll spread the word that no one else should.
Remember, appearance is important here as well. It doesn’t matter how smart or experienced your staff may be. If they look inexperienced and a mess, customers will assume they’ll deliver a poor service.
Security And Safety
The last thought to go through their mind before they click on a product to buy is going to be security. If they’ve shopped with your business before, they’ll give you the benefit of the doubt. In fact, even new customers will trust a company once. Unfortunately, once isn’t enough because you need repeated sales for a successful business model. One and done, will only give you profits for a short time. That’s why you have to invest in tech security. A technology consulting firm can help you set this up and ensure it is effective.
Without this, there’s a good chance your business is at risk of a hack. They won’t be targeting you but rather your customers. They will be looking for credit card information or bank details that they can use to steal money. Typically, a customer won’t lose any funds because their bank will refund fraudulent purchases. That’s not going to help you though because the bank will also tell them the source of the fraud. If it’s your business, they’ll never buy from you again.
These are some of the major issues customers have, and you would be well to note them down. Set up your business to erase these problems and you’ll have healthy returns for years to come.