Back at a time when outdoor advertising means having to stare on a motionless image on a billboard, advertising at that time is not just literally static, it is also monotonous all throughout the product placement’s lifetime.
In fact, this has been the case for most of the years that people have been doing marketing until around the 21st century when digital advertising has become the trend, especially in a highly urbanized setting such as Dubai, Las Vegas, New York’s Times Square and Tokyo.
Nowadays, digital advertising has grown more and more advanced which now makes use of light-emitting diodes (LED) TV—which can take the dimension of the biggest billboard albeit electronically—in producing an advertisement that is as modern as it is dynamic. Advertising has never been brighter and clearer in portraying moving images since.
While LED screens showcase everything that are best as a means of digital advertising, an LED TV has its pros and cons and is a method not yet fully embraced in certain areas of the world.
In some parts of the world where LED advertising is banned, the primary concern was focused towards the drivers who may be occasional onlookers to this kind of advertisement which definitely gather people’s attention.
So how do traditional means of outdoor advertising fare against a more modern means such as a digital advertisement as LED screen advertising in terms of marketing?
The following are the pros and cons of the two in comparison to one another:
The traditional means of advertising has always employed a means of printing for its advertisements, hand-made or otherwise. The process is now considered low-tech for it does not require an advanced technology to make unlike its digital counterparts. Differing itself as well from the digital format, a print advertisement such as a billboard ca only accommodate for a single product placement at a time, which can last for weeks or even months. For a company which paid for the advertisement, this means having the same company’s product placement 24 hours a day for people to see. Print advertising, in other words, is less expensive than its digital counterpart yet something that provides full benefits to its intended client.
However, print advertisements are drawn back by its relative forget-ability as a result of being static throughout the time of its placement.
Digital (LED Screen) Advertising
Known primarily for utilizing most things that are high tech about the digital screen, a LED screens advertising in dubai is relatively hard to ignore as far as attention-getting. Featuring an imagery that is a combination of bright lighting and colors, as well as movements and special effects, LED screen advertisements do not fail to ever get noticed. Given its dynamism, a digital advertisement such as an LED’s can accommodate for more than a single product placement in alterations which means displaying a set of advertisements in a day’s work.
While LED screen advertising may seem like heaven to the company that makes its operations, it is, on the other hand, a competition to the companies that make product placement. Imagine fitting in multiple product placements in a single board, moving in rotations, if not as a series of commercials, 24 hours a day. LED screen advertising literally just brings out the TV to the general public, only it is full of commercials, nothing else.