When you think about marketing your business, we want you to answer one question. Who buys an iPhone? Your immediate answer might be everyone. Who wouldn’t want the latest advancement in phone technology? But, the answer is not quite that simple. Some people might not be able to afford one and others prefer an Android device. Many simply don’t care about the new updates in tech and are perfectly happy with their old devices. Now, answer this question: who buys your product? Obviously, you wish the answer was everyone or that you had the interest of the mass market. But again, this probably isn’t true. There are only certain types of consumers that will want or need the product or service that you are selling.
You want to market to these consumers more than others because they give you the best chance at a purchase. This ensures your company’s profitability and saves you the wasted cost of resources that won’t have an effect. How do you find these particular consumers?
It’s possible that the consumers you are looking for come from a wide range of different social groups. But, they are all in the local area. There is no point a mechanic marketing car repair to someone in Taiwan if they are based outside of London. But, you still want to use the internet as a marketing resource because it’s cheaper than printed promotion. The answer is local search engine optimization.
If you don’t know search engine optimization is how you increase your website search ranking. By doing this, you can get more users to your website and hopefully turn them into buying customers. Local SEO targets geographically close users in particular. It does this by using words related to your location as well as links to other sites or business in your area. You can set this service up for yourself, or you can pay a company to do it for you.
Let’s go back to the iPhone and examine the marketing technique Apple uses. In fact, most businesses use the same technique. Once you buy a product, you are put on a mailing list. You can usually opt out of this, but people rarely do. Once that happens you will be marketing to by the business in the hope, you will want the other products or services they are selling. But, businesses can also purchase mailing lists. These are lists of consumers that would be interested in their product or service and have not yet used their company. As an example, you could purchase timeshare lists. That way you could find local people staying in vacation homes in your area and market to them directly. This is going to be particularly useful is your business is part of the tourism industry.
Lastly, you can also scout out and interact with potential customers online. You can do this by using social networks such as Facebook and Twitter. If you have online business profiles, you can use them as sources for knowledge in your industry. By doing this, you will attract followers who will be interested in your product or service. Then, you can lead them to your site using links. It’s that easy.